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Income Way Inc. is a small family owned business. Stan Thompson was the original owner and developer. Stan had owned many websites but found that these types of ad sites were easy to get people to submit ads and easy to get them to upgrade. He decided he wanted to make it so that everyone could get a site like this. So he started leasing them out to the general public. Later Stan allowed his family members to buy into the company for a small fee. Now Stan still manages the company and continues to develop the sites, Incomeway better way to earn an income get your own ad Website cheap!
Impact of Colors in Advertisements
Human brain receives signals faster through eyes rather than ears. I suppose that Visual appearance is more appealing when compared to any other senses, no matter what the medium of presentation is. So, there are methods by which one can increase the visual appeal. Other senses facilitate visual appeal, and are also important to concentrate on.
Colors and Audio.
Typical example is color when accompanied with audio, and writing. According to a study, big budget companies spend billions in the color market research, which helps in product and packaging development. Color, along with content, helps to pertain the interest of the visitor and makes him surf the website longer. A colorful article will make the reader read it till the end. Color makes things look more amiable and better way to earn an income.
Colors influence the behavior of a person. Like blue color has a relaxing effect. Red represents passion and love. A dating website can have red as the background color. Fast food restaurants have bright picture of food beautifully decorated pasted on the walls. This tempts the taste buds of the customer and the customer pounces on the food, eats and leaves quickly. And this is exactly the reaction we expect.
Using light effects to play with the mind of the on-looker. Advertisements, especially for food products, have strategically placed lights. The light effects trigger the hormones in the brain, which increases the hunger. If you place the same in a slightly dim light, it won’t be equally tempting.
Cultures all over the world.
Countries around the world have different cultures that relate a color to an occasion or emotion. Climatic conditions also attribute to this. Like in America, people relate black to death and where as in Asia, white is related to death. People living near the equator like warm colors and people living nearer to the poles like cold colors.
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From the advertiser’s point of view, we can conclude that colors can determine the shopping habits of customers. Black, blue, red and orange attract impulsive buyers. attract smart shoppers to pink, light blue and navy blue colors. Companies use colors in logo, advertisement, etc., to pass the right message to the customer. Wal-Mart advertise has a navy blue background and its catch line is “We sell for less”, which means smart customers are their goal. Mercedes has a silver logo, true to its class.
Before designing an advertisement, you recognize the targeted customers and the advertisers shouldn’t use the colors that are their personal favorites but according to the ad campaign. Advertisement for children should have bright and vibrant colors. Yellow, red, blue and green, which are the primary colors, are the colors, which attract the children, which is why parents buy those colors for their kids. These colors represent warmth, sweetness, trust, reliability, playfulness and security.
Advertising for Free
Advertising for free seems like an impossible thing when heard. But there are several ways by which you conserve the cost of advertisement, with the help of some imagination and creativity, better way to earn an income.
A business wanting to advertise, can write articles related to their field of expertise, submitted to media and publications having interest in that particular field. The advertising article can have information about the company and dealership opportunity. Due to the rise in Internet users and websites, new websites have sprung up which offer free services. Writting articles for these websites and broadcasting them for free, which hundreds of people everyday will view.
Once the business has gained some recognition, within no time it will gain popularity also among the crowds. This popularity can lead to them with invitations on radio and television talk shows and even to interviews. You will not miss such kind of opportunities as they provide a chance for free promotion. If it is taking a long time to get a break, adress the producer with a followed up letter by a telephone call or in-person visit. During the visit, discuss the nature of expertise about the business, which will be of interest to the viewers of the particular channel. Once a businessperson gains the status of being public-friendly, more offers start pouring in.
Post for FREE.
Free bulletin board located in the neighborhood, like in grocery stores, libraries, and salons, are another good idea. Post advertising circulars on such boards for free. Hand out circulars for mass distribution at the mall, shopping center, bus stops, particularly on weekends when there is a big rush. Hire students on part time basis for this purpose.
Print promotional advertisement on the envelopes used by the business firms. Both the sender and the receiver can view this advertisement. Send promotional offers to customers by postcards, utilize them to its full, leaving only place left for writing the address.
Some of the new mail order publications offer free first time and seasonal deductions for advertisers. Other publications offer pay per inquiry space. Stand-by space make inquiries, the publication holds the submission of advertisement until the space sold and in that case, save thirty three percent. Usually local newspapers provide these kinds of offers.
If you involve the business in ad sheet or publish catalog, contact other publishers for the purpose of bartering an advertising exchange. They can place advertisement in their publication, in return for placing their advertisement in the business’s publication, better way to earn an income.
Free offers can be provided to the customer. Emailing or printing newsletter about information regarding the area of interest of the targeted customers and using tag lines. You attach a free coupon, and the customers can use it for shopping, and meet a criterion like minimum purchase of $ 50. By this the response will be huge and most of them will purchase something or the other to avail the free offer. The basic ingredient for advertising for free is imagination and research. Searching opportunities and Applying a strong working force to increase the sales.
Advertising on Internet
ver since the advent of Internet, advertising on the World Wide Web has been very popular. Many corporations, companies and business have taken advantage of this and you can see ads on any web pages you visit. Consumer can go to any search engine and type the keyword relating to what they are looking for and hit search and they will be provided with a huge list from which they can select. You save a very cost effective and time with this method of advertising.
Own a Website.
It has become really easy for any business to have a personalized website by which they can advertise, directly interact with the customer; provide details about their product and services. Pasting regular newsletters, offers, discounts on site to increase the interest of the website visitors.
Since it’s easy to reach any kind of audience concerning any kind of business, the possibility of misuse is always there. Based on this Internet advertising is classified into two kinds of advertisement, legal online advertising and illegal online advertising. Legal online advertising includes online advertising directories, search engine advertising, e-mail advertising, and desktop advertising. Illegal advertising is more commonly know as spamming. Do it usually by altering some system settings with the help of external applications and send pop-ups to a particular network or computer. These external applications are adware or spyware. Some of these are really harmful, the most famous being Trojans, which are very hard to uninstall and remove from the system, better way to earn an income.
With the increase in technology, use special effects to make advertisement more interesting. Involve Vivid colors, good page layout and lots of imagination. Typically use Adobe Flash to design advertisements these days. If you use the technology to design advertisements, you classify into various categories.
Create banner ads as animations displayed on the website usually in HTML or Eudora. There is a range of type and sizes of the ads. Trick banner ads are banner ads that have an extra functionality of dialog boxes and display buttons as an alert or error message.
Dispaly a pop-up as an advertisement in a new window that covers up the active web page. A pop-under advertisement opens in another window that is under the active web page seen after the present window is either closed or minimized.
display Interstitial ads before directing over to the desired page.
Wallpaper ads form the background of the web page.
The ads that float on the screen are floating ad.
Polite ads download on a low pace without interrupting the normal functioning of the website.
An ad that enlarges and changes the contents of the page is an expanding ad.
Advertisements in a video form on a website are a video ads.
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Many Ways to Purchase.
Purchase by many ways advertising slots on Internet like CPM, CPV, CPC, CPA, CPL and CPO. CPM or cost per mil means that the advertiser means to pay for a particular number of people who will see the advertisement. CPV or cost per visitor means that the advertiser pays for the people to whom the advertisement was delivered. CPC or cost per click means paying for the number of clicks made on the advertisement by the visitors. Although you put up the advertisement on the website, pay the amount only after the visitor clicks on the URL of the advertisement. CPA or cost per action means that the advertisement publisher bares all the charges of advertisement, but he gets paid only if the visitor clicks on the advertisement and purchases a product or signs-up for a service. CPL or cost per lead is similar to CPA, only that the visitor doesn’t have to necessarily buy anything; he or she can simply apply to get regular newsletters and special offers. CPO or cost per order is where the advertiser pays each time he place an order.
You can’t use online advertisements only to promote a product or service but in fact use it for purposes like promoting charity and spreading education, it is a better way to earn an income.
How to write good advertising content?
To write successful advertisement content is to catch the attention of the customer at first sight as they flicker though the brochures and fliers like they flip through a magazine and not how they will read books with concentration. It need not be necessary that the customer reads each and every line of the advertisement; hence, each line should be effective and should pass out a message. So it’s not only necessary to write logical matter, but it should also be creative enough.
Writing the Ad.
Firstly, only write relevant and specific matter in the ad. Some content writers fear missing out information and write as much as they can. This will only disinterest the customers more and you waste your space. Relate the writing style to the type of flier or brochure. Its usual for the reader to read skipping lines in between and there is a possibility that they will read it from bottom to top. It always helps to use words that sell. But still, you organize the content properly with the heading at the top, body in the middle and conclusion at the end. Write the main points as sub-headings, in bold font. Discuss the body following the sub-heading with the sub-heading and if it is related to any other sub-heading, even discuss those points. If the product is to be discussed from the technical point, it should not be so technical that it sounds like a foreign language to a common man.
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Chucking is another technique that can be used. Chucking is writing small stories with conclusion at the end. They can either have or not have connection between themselves. Its better if they aren’t connected, because it won’t require the reader to go back to a previous chunk in order to understand the present chunk he is reading. This works quite well when there are pictures in the advertisement and the chunk illustrates the picture. The two-dimensional picture is speechless unless some well-chosen words talks about it and motivates the customers. Obviously, while chucking, sub-headings can be used to let out critical information. Another point to be considered is the product or company about which the content is based on. Suppose if the brochure is related to a corporate, the style of writing should be formal. A better way to earn an income
Spelling mistakes should be avoided to the maximum extent. They reflect poor quality and bring bad reputation to the client. The design should speak clearly and loudly about the organization being discussed. Unclear, cluttered and illogical information creates an illusion that the company also has the same characteristics. Catalogues are the only source of advertisement for some businesses, because of low investments. Such kind of business catalogues won’t require much writing, just product description will do. Instead one can work on the font sizes, colors, etc.
The next step should be writing information about contacts so as to buy the product; detailed forms are big turn-off. Contact information, postal address and website URL should be clearly specified. Also include whether the business accepts cash, check or credit card. Another thing to be taken care of is the contact information, which is usually written on the forms, which have to be mailed. It is better to write them on the advertisement also so that the customers can save it for future reference.
After the final content is written, it’s the time for organizing it. Depending on the demand of the products, arrange them in hierarchy, especially when designing a catalogue because each of the products should get the consideration and attention they deserve.
It is a good habit to write down procedures, which have been applied to every kind of advertisements written. And also save the information like what customers were targeted with what kind of advertisements, to use to the same kind of logic the next time to similar customers. This helps to create a blueprint for a future job.